4 Tips For Marketing Your Wedding Business

With competitive the wedding industry can be, marketing yourself can be tough. Not only do you have to go against numerous other companies in the same field, but ones with budgets much larger than yours for branding and marketing. However, there are a few things you can do to get your marketing off to a good start without breaking the bank. Here’s how:

Establish Brand Partnerships

As the wedding industry is all about relationships, that same principle reigns true for those who work in this field as well. Not only does it create revenue for everyone within that network, but it additionally provides you with more brand equity, which is a huge factor in developing authenticity and trust. In fact, as noted by CrowdSpring, approximately 91 percent of consumers say they’re more likely to buy from an authentic brand than anyone else; and for your wedding company, developing that reputation is a must.

Take a look at the landscape of the industry and see what type of partnerships you possibly want to dive into. Try to make the companies you work with serve specific needs per the customer base you’re after. For example, the wedding dress company Azazie can offer a custom bridesmaid dress direct to the consumer, helping those who’ve budgeted things like travel or having their honeymoon be a priority. Have options like this available for your target markets, growing and cultivating relationships with those in that field.

Have A Solid Design Scheme

Another important piece of marketing material you’re going to need for your wedding business is a solid identity. This goes well beyond just your logo, but the design scheme you have in place for all your branding assets and materials. Especially with how much of the wedding industry is marketed via visuals, you’re entire brand needs to be welcoming and warm, yet encapsulates your individual personality. Make no mistake, having great design is not an easy task to take on, but one that will help you stand out from the crowd for years to come.

To begin, try to envision what your perfect wedding brand would look like, as well as what type of personality it holds. A big part of this is coming up with a color palette, something that evokes a feeling in your visitors, which can play much more of a significant role than you might imagine. In fact, as noted by LucidPress, color increases brand recognition by 80 percent, which is a pretty significant bump for you. All-in-all, try to make your design something that you’re willing to share everywhere, as it’s one of the most important aspects of identity your wedding business has.

Don’t Forget About Your Website’s User Experience

If there’s one thing that can absolutely destroy your digital presence, it’s a poor user experience on your website. Not only will this deter people from doing business with you, but can additionally tank any sort of referrals that you could receive. As your website is the focal point of your digital identity, there’s nothing worse than having something that people can’t interact with, because as noted by Impact Bound, 52 percent of users say that a bad mobile experience will deter them from coming back. And if you don’t want that to happen to you, then it’s best to take the time in looking at some references.

In regards to what type of website you should be on the lookout for, try to find those that you feel deliver information in the most captivating, but concise way. For example, the vape company Juul utilizes a simple page scroll to highlight their products and relevant information. Depending on what your wedding business does, try and find a way to simplify any call to actions that might be necessary, as well as how this all looks on any platform. All-in-all, your website’s design is going to be one of the most crucial aspects of getting customers in and having them share your company, so really take the time and money to invest in this.

Get Blogging

Finally, perhaps one of the best inbound marketing strategies in the wedding industry, content marketing is a must if you want to garner an audience. According to the Content Marketing Institute, approximately 200 million people use ad blockers, which is a pretty significant figure when you factor in the ROI of content versus advertisements. Plus, providing advice and recommendations is an excellent strategy to pick up partners, as well as keep yourself relevant in the industry.

Make a list of topics you’d like to cover, including variations between advice, recommendations, and even profiles or features. Your posts should also run full circle through your other advertising means, including social media and on your email blasts. And finally, write about what’s interesting to you, as that’s the whole point of having your own brand, right?