How To Increase Your Company’s Network

Successful networking across an entire company can be tough. Not only does it require all your employees to be on the same page, but be in a happy work environment as well. This isn’t always the easiest to establish as there’s a lot at play here, including what they think of your company, your structure, and even your benefits package. However, it all starts at the primary foundation of what you stand for and why others should gravitate towards you. If this is a new practice for you, then I’ve provided a few helpful tips to get you started:

Showcase A Great Brand

If you’re going to be increasing the networking of your company, one of the first things you should consider is the prevalence of your brand, as well as what it represents to others. Your brand is going to be everywhere that your company is, from its advertising to on employees clothes when they’re at events. However, that’s being a part of a great brand is so vital.

A significant part of branding is that it’s half art, half science, with both playing a role in recognizing who you are and what you do. For example, as noted by Ragan, color increases brand recognition by 80 percent, which is why we remember brands like Best Buy for their blue or KFC for their red. Try looking at items like this on a t-shirt design, giving you a better look at how your brand will appear in-person. The overarching goal is to have an image others can look towards and automatically understand what you’re about, which you should be mindful of in developing your brand further.

Encourage Remote Work

Another great strategy to increase your networking is by increasing your remote work. Not only is this a great way to get your team out and meeting new people, but to additionally give them the opportunity to work wherever they please, a significant perk. In fact, as noted by Global Workplace Analytics, 80 to 90 percent of employees said they’d prefer to work remotely if they could, which goes to show how popular of an option this is. Granted, it’s understandable if you’re on the fence about this, as some believe remote work can harbor productivity; however, that couldn’t be further from the truth.

With remote work, your team will not only be more productive but be able to accomplish certain events from the road. Although not applicable to every position, try to come up with some quantitative terms to utilize in keeping track of progress. Make sure to send your employees to places that will benefit the opportunity to network, such as conferences or to meet with potential clients. Even if it’s their interest in a work-related event, try to encourage them financially in attending as much as you can, as the smarter your team is, the better value they’ll bring to the table.

Give Your Employees Travel Stipends

One effective means of increasing your company’s networking is by paying your employees to go network. According to Forbes, a travel stipend is the sixth most commonly asked for perk, which is incredibly possible for your company to manage. If you direct the stipend to be allocated towards them learning something, then having a travel stipend can be an excellent perk to help boost your company’s networking.

Happy Employees Relay Better Word-Of-Mouth

Finally, a golden rule for networking you should implement is simply treating your employees right to relay better word-of-mouth. Although there are instances where giving certain benefits might be costly, it’s also how you remain competitive in your field to retain the best team. This can be a tricky balance (especially if you haven’t gotten your turnover rate down yet) as it requires looking at both the cost of keeping employees onboard long-term versus the cost of the benefits overall.

In establishing a great employee relationship, start cycling through the basic requirements you would enjoy, honing in on what would bring about the best value. For example, while allowing for remote work is great, straight up ensuring that your employees go on a vacation is an underrated strategy; because as noted by Inc, only 53 percent of employers offer paid-time-off plans. Thinking through things from this perspective can help tremendously, by giving your team the benefits they deserve will ensure that they’re with you for years to come.

How are you working to increase your personal or company network? What strategies have you found to be successful in relationship-building?